GumGum’s proprietary artificial intelligence, including natural language processing and computer vision, understands a page’s text and images with the primary purpose of providing relevant, brand-safe, and effective advertising. GumGum’s Verity™ can determine granular content related to your brand, competitors, holidays, events, music, sports entertainment, and more across GumGum’s premium platform.
High-Impact Ad Solutions, High-Speed Results
GUMGUM + VERIZON
CONTEXTUAL INTELLIGENCE
POWERED BY VERITY™
GUMGUM + VERIZON 2021 RATE CARD
Drive even further efficiencies in 2021 with an automatic drop to Tier 2 based on our 2020 partnership.
2021 TIER 1
(formerly Tier 2)
$0K - $750K
Our 2020 Tier 1 Partnership rates were 10-33% lower than market rate (range discount based on unit) but for 2021 we are WAIVING this tier, and starting off with rates for Verizon that are 15-43% lower than our market rates.
More efficiencies, earlier in the year
If Verizon spends over $1.5MM with GumGum throughout the year, they unlock an additional tier of reduced rates, unlocking the lowest possible rates across GumGum.
Adding Newly
Reduced Tier 3 Rates
What’s New on Our 2021
Partnership Rate Card:
Added Value Options Available
to Verizon Beyond Rate Efficiencies:
Added Value Bank for Direct buys (5% per campaign)
Branded Case Study Opportunities
Ad Council Impression Donation
Guaranteed Performance
Viewability over 70% if Direct (on all units but GG Standard)
Exclusive Sponsorship Opportunities
Direct to reserve or custom dealID to align contextual
2020 PARTNERSHIP PERFORMANCE
Drive even further efficiencies in 2021 with an automatic drop to Tier 2 based on our 2020 partnership.
PERFORMANCE
~$1.7Mm
15
Top 2020 Campaign Performance Includes:
CTR
FIOS
MIX& MATCH
SALES ENABLEMENT
Partnership Spend for
2020
Initiatives Partnered in 2020
0.83%
91%
Viewability
0.7%
CTR
90%
Viewability
0.7%
CTR
92%
Viewability
03
Local Heavy Up
Credit Card
Blue Jeans
Gaming
5G Nationwide
THANK YOU AND LOOKING FORWARD TO 2021!
2021 TIER 2
(formerly Tier 3)
$750K - $1.5MM
2021 TIER 3
$1.5MM+
2020 TIER 1 Rates
Waived for 2021 – rates start at T2
02
September OLV
Mix & Match
Samsung Canvas
5G Home
Prepaid Wireless
01
Super Bowl Campaign
nOFS
Visible
Fios
Sales Enablement
2020 VERIZON + GUMGUM CAMPAIGNS
scrolL
+ Inspiration
+ Education
+ BenchMarking
+ archive
DISPLAY
VIDEO
IN-SCREEN
IN-IMAGE
:06 IN-IMAGE CANVAS VIDEO
IN-SCREEN EMBEDDED VIDEO
DISPLAY
VIDEO
IN-SCREEN
IN-IMAGE
IN-SCREEN EMBEDDED VIDEO
DISPLAY
VIDEO
IN-SCREEN
IN-IMAGE
IN-SCREEN EMBEDDED VIDEO
DISPLAY
VIDEO
IN-SCREEN
IN-IMAGE
:06 IN-IMAGE CANVAS VIDEO
IN-SCREEN EMBEDDED VIDEO
In-Screen
The In-Screen unit is consistent and memorable – it remains in view at the bottom of the screen as users scroll through relevant content on the screen.
In-Image
Fully loaded ad solution that is placed within relevant images of the content on a page, where users are focusing most of their attention.
:06 In-Image Canvas Video
Fully loaded ad solution that is placed within relevant images of the content on a page, where users are focusing most of their attention.
In-Screen Embedded Video
This out-stream video ad unit automatically plays at the bottom of a screen, with user-initiated sound and banner. It is best to drive engagement to either a full unit click out to a custom video lightbox, or a banner clickout to an advertiser’s chosen landing page.
:06 IN-IMAGE CANVAS VIDEO
:06 IN-IMAGE CANVAS VIDEO
OUR TECH
OVERVIEW
2020 CREATIVE GALLERY
CREATIVE GALLERY
Recent Successes in 2H 2020
The campaigns leveraged In-Screen Embedded Video and
:06 Canvas Video, driving unparalleled reach with $500K buys.
www.GUMGUM.com
Sierra Rauchbach
Account Executive
sierra@gumgum.com
September Video & Gaming campaigns
0.83%
CTR
91%
Viewability
0.7%
CTR
90%
Viewability
0.7%
CTR
92%
Viewability
FIOS
MIX& MATCH
SALES ENABLEMENT
GUMGUM & VERIZON